SE Ranking Review [Oct 2025]: My 4-Year Honest Opinion

A Professional Blogger & SEO Specialist using SE Ranking since Jan 2021 and managing 5+ client websites

I’ve been using SE Ranking since 2021 to track my blog’s keyword performance – not because it’s perfect, but because it does what I need at a price I can afford.

Let me be clear: I’m not an SEO agency. I’m a blogger who’s paid for SE Ranking with my own money for 4+ years, tracking thousands of keywords and running hundreds of site audits. This isn’t sponsored content.

This SE Ranking review is completely honest. I’ll share exactly what works brilliantly, what frustrates me occasionally, and who should (or shouldn’t) spend their money on SE Ranking in October 2025.

This article contains affiliate links. If you purchase SE Ranking through my links, I earn a commission at no extra cost to you. However, every opinion here is based on my 4+ years of real usage since 2021.

What will you learn in this review?

  • How SE Ranking’s features perform in real-world daily use (not marketing claims)
  • Honest pricing breakdown with hidden costs revealed
  • When SE Ranking beats Semrush and Ahrefs (and when it doesn’t)
  • Whether SE Ranking is worth $65-$259/month for bloggers, freelancers, or agencies
  • Real pros and cons from someone who checks rankings almost every morning

If you’re tired of vague “this tool is amazing” reviews, you’re in the right place. Let’s dive into what SE Ranking actually delivers after 4+ years of daily use.

se ranking review

Quick Verdict

  • Overall Rating: ⭐⭐⭐⭐ 4.2/5
  • Price Range: $65–$259/month (annual billing)
  • Free Trial: 14 days, no credit card needed
  • Last Updated: October 7, 2025
  • Best For: Bloggers, freelancers, small agencies on a budget
  • Not Best For: Enterprise teams, PPC-focused marketers

What I love

  • 50% cheaper than Semrush
  • Daily rank tracking on all plans
  • White-label reports (Pro+)
  • Responsive customer support
  • 14-day trial (no card needed)

What Needs Work

  • No permanent free plan
  • Content Editor needs tweaking
  • Backlink database smaller than Ahrefs
  • Limited PPC features
  • Navigation confusing for beginners

My Honest Take (After 4+ Years)

  • It delivers 80% of Semrush’s features at nearly 40% of the cost.
  • Perfect for bloggers and small agencies tracking under 1,000 keywords who don’t need enterprise-level tools.

However, if you need:

  • The most comprehensive backlink database → Choose Ahrefs
  • Advanced PPC tools for Google Ads → Choose Semrush

Bottom Line: The 14-day free trial is completely risk-free. Test the rank tracker, run a site audit, and see if it fits your workflow. If you’re budget-conscious and SEO-focused (not PPC), SE Ranking is an excellent choice.

No Credit Card Required • Cancel anytime • Full feature access

se ranking review
SE Ranking Review

What’s New in SE Ranking (2025)?

SE Ranking has evolved significantly since I started using it in 2021. The platform rolled out major updates in 2024-2025 that genuinely improved performance. Here’s what changed—and why it matters if you’re considering this tool in October 2025.

Major Updates (2024-2025)

  • 10x growth in the referring domains database for Backlink Checker
  • 30% more keywords added to the Competitive Research database
  • 29% more accurate organic traffic estimations using AI-powered algorithms

New Tools Launched:

  • Insights Tool – Automatic alerts for high-potential keywords, competitor movements, keyword cannibalization, and traffic spikes/drops
  • Share of Voice metric – Track your website’s organic traffic share vs competitors
  • AI-powered Content Editor – Smarter keyword recommendations and semantic analysis
  • Website Audit 2.0 – Enhanced technical SEO checks and Core Web Vitals analysis

The Bottom Line: The platform I use today is fundamentally more powerful than what I paid for in 2021. These updates justify the small price increase—you’re getting significantly more value per dollar.

SE Ranking Review: What Is It?

SE Ranking is an all-in-one SEO platform designed to help website owners, bloggers, and agencies improve their search engine visibility by tracking keyword rankings, auditing sites, analyzing competitors, and much more —all from a single dashboard.

Founded in 2013 (originally launched in 2012 by Valery Kurilov and Alex Dymovich), SE Ranking has grown into a comprehensive SEO toolkit trusted by over 1.5 million users across 190+ countries.

Think of it as your complete SEO command center. Instead of juggling multiple SEO tools, SE Ranking combines keyword research, rank tracking, site audits, backlink analysis, competitor research, and content optimization into one affordable platform.

My Experience: Why I Chose SE Ranking in 2021

When I started using SE Ranking in 2021, I was looking for a simple tool to track my blog’s keyword rankings without spending $100+/month on premium tools like Semrush or Ahrefs. At that time, I was managing a growing blog, tracking around 200 keywords, and needed reliable data without the enterprise-level price tag.

SE Ranking was the perfect fit for my needs. Earlier, its Optimum plan cost $31/month (now called the Essential plan at $65/month). It gave me almost all the important features I used in other expensive tools—but at less than half the price. I could track daily rankings, run monthly site audits, research keywords before writing posts, and analyze what my competitors were doing—all within my budget.

Four years later, I’m still using it because it continues to deliver what I need without unnecessary complexity or costs.

Who Should Use SE Ranking?

Here’s who benefits most from this tool:

Perfect for:

  • Solo Bloggers tracking 100-500 keywords across 1-5 websites
    Why it works: Affordable pricing, daily rank tracking, unlimited reports—everything a blogger needs without extra fluff.
  • Freelance SEO Consultants managing 3-10 client websites
    Why it works: White-label reports (Pro plan), multiple projects, and competitive pricing let you stay profitable while delivering professional results.
  • Small Marketing Agencies needing client-facing reports
    Why it works: White-label reporting, team collaboration features (Pro/Business plans), and you can manage 30-50+ projects depending on your plan.
  • Budget-Conscious Users who need core SEO features
    Why it works: At $65-$119/month, you get 80% of what Semrush offers at 40% of the cost. Perfect if budget is a concern, but you still need professional tools.

Who Shouldn’t Use SE Ranking?

SE Ranking isn’t for everyone. Here’s who should avoid SE Ranking:

Not ideal for:

  • Large Enterprises (1000+ employees)
    Why: Limited API integrations, slower crawl speeds for massive sites (10,000+ pages), and a lack of dedicated account managers that enterprise tools provide.
  • PPC-Focused Marketers running heavy Google Ads campaigns
    Why: SE Ranking’s paid search tools are basic. If you need deep PPC analysis, Semrush or SpyFu are better choices.
  • Users Needing the Largest Backlink Database
    Why: SE Ranking’s backlink index is about 20-30% smaller than Ahrefs. If backlink research is your primary need, Ahrefs wins.
  • Those Wanting a Free Plan
    Why: SE Ranking only offers a 14-day free trial (no credit card required). There’s no permanent free plan like Semrush offers.

How SE Ranking Positions Itself?

SE Ranking sits in the middle ground between basic tools (like Ubersuggest) and premium enterprise tools (like Semrush/Ahrefs). It’s designed for professionals who need reliable data without paying enterprise prices.

Simple comparison:

  • Ubersuggest: Cheaper but less accurate, limited features
  • SE Ranking: Affordable, accurate, comprehensive core features ✅
  • Semrush/Ahrefs: More comprehensive but 2x-3x more expensive

If you’re a blogger, freelancer, or small agency, SE Ranking likely offers the best value for your dollar. If you’re running an SEO company with an unlimited budget, you’ll probably need Semrush Enterprise or Ahrefs Agency.

  • SE Ranking is a practical SEO platform built for professionals who need core functionality at a reasonable price. It’s not trying to be the most feature-packed tool on the market—it’s trying to be the most cost-effective tool that actually works.
    Nitin Dabas
    Founder- DabasBlog

After 4+ years of use, that’s exactly what I’ve found it to be. It tracks my rankings accurately, catches technical issues I’d miss manually, and helps me find keyword opportunities—all without costing more than my blog’s monthly revenue.

Now let me show you exactly which features I use most and how they perform in real-world scenarios.

SE Ranking Features Breakdown

Now that you understand what SE Ranking is and who it’s for, let me walk you through the features I actually use. I’m not going to list every feature the tool offers. Instead, I’ll focus on the ones that matter most for bloggers and small agencies, based on my 4+ years of hands-on experience.

Rank Tracker (My Most-Used Feature)

This is the feature I check almost every morning. SE Ranking’s Rank Tracker shows me exactly where my blog posts stand for target keywords across different search engines and locations. It’s the core reason I subscribed in 2021, and it remains my most-used tool.

For a beginner, rank tracking is like checking your position in a race. When you publish a post targeting “your keyword,” you want to know: Where does my page appear in Google? Position 1? Position 50? SE Ranking checks this automatically and shows your rankings without manual searching.

What I like the MOST?

1. Location-Specific Tracking

I track rankings for both India and the United States simultaneously. This matters because Google shows different results by location. My “SE Ranking pricing” post ranks position 28 in India but position 17 in the US—without location tracking, I’d never know this difference.

2. SERP Feature Tracking

SE Ranking tracks 16+ SERP features, including featured snippets, People Also Ask boxes, image packs, and video carousels. I discovered one of my posts appeared in a People Also Ask box even though it ranked position 15 organically—this brought extra traffic I wouldn’t have known about.

se ranking rank tracker
SE Ranking rank tracker

3. Competitor Comparison

Track up to 5-20 competitors (plan-dependent) for the same keywords. When a competitor jumps from position 18 to position 8, I visit their page to see what changed. This helps me learn from their strategies without manually checking each one.

4. Historical Data Graphs

SE Ranking stores ranking history from day one. Visual graphs show upward trends, sudden drops from algorithm updates, or seasonal patterns. I’ve tracked some keywords for 18+ months, and these graphs prove which content strategies work over time.

5. Multiple Search Engines

Track Google, Bing, YouTube, Yahoo, and others. I primarily use Google India/US, but occasionally check YouTube rankings for tutorial videos.

SE Ranking Position Tracker Search Engines
Image Source: SERanking.com

What Could Be Better?

1. Updates Aren’t Real-Time

Rankings update daily, but there’s a 6-12 hour lag from actual Google results. When I manually check, SE Ranking might show position 53 while Google shows position 52. The 1-3 position difference doesn’t affect trend monitoring, but it’s not real-time accurate.

2. Mobile vs Desktop Credits

Tracking both mobile and desktop for one keyword uses 2 credits. On the Essential plan (500 credits), you might run out quickly. My strategy: Track desktop only for most keywords, add mobile tracking only for high-priority ones. Google Search Console gives free mobile+desktop data as backup.

Quick Tips for Beginners:

  • Start small: Track 10-20 most important keywords initially, not 500. Add more as you learn the tool.
  • Set realistic expectations: Rankings take 3-6 months to improve significantly. Don’t get obsessed with daily rank changes; monthly trends are signals.
  • Use ranking alerts: SE Ranking emails you when positions drop below your threshold or break into the top 10. Set these up and stop obsessive daily checking.
  • Cross-reference with Google Search Console: SE Ranking shows positions; GSC shows actual clicks and impressions. Together, they give the complete picture.

Want to dive deeper? Read my detailed SE Ranking Rank Tracker Review.

👉 My Recommendation: Rankings take time. Daily fluctuations of 2-5 positions are normal—I focus on monthly trends, not daily panic. SE Ranking’s graphs make this easy to visualize.

  • After 4+ years of daily use, SE Ranking’s Rank Tracker is reliable, accurate enough for decision-making, and beginner-friendly. Yes, there’s a 6-12 hour lag sometimes—but every rank tracker has these limitations.
    Nitin Dabas

My rating: ⭐⭐⭐⭐½ (4.5/5) — Still my most-used feature after 4+ years.

Website Audit Tool

I run website audits monthly to catch technical issues before they hurt my rankings. I think that everybody should treat a website audit like a health checkup for your blog – it scans every page, identifies problems (broken links, slow loading, missing meta descriptions), and tells you exactly what needs fixing.

SE Ranking’s Website Audit tool checks 115+ technical factors across your entire site, which includes crawlability, indexing, page speed, mobile usability, internal linking, and HTTPS implementation. After scanning, it gives you an overall health score (0-100%) and groups issues by priority: critical errors, warnings, and notices.

se ranking website audit
Website Audit Report

What do I Check Regularly?

1. Broken Links (404 Errors)

It identifies every broken internal and external link on your site. Broken links hurt user experience and can negatively impact SEO. I fix these whenever they’re flagged – these usually arise due to deleted pages or changed URLs.

2. Duplicate Content Issues

Sometimes, unknowingly, meta descriptions and H1 headings overlap across multiple pages, where it comes into play and detects them. Ultimately, I rewrite them to make each page unique.

3. Missing Alt Tags

It flags pages where images are inserted without Alt Text. Google can’t read images; instead, its algorithms go through what the Image Alt text presents to index it. So, it’s very necessary to fix these errors, and I write custom Alt texts for any flagged images.

4. Page Load Speed Issues

This tool identifies slow-loading pages (above 3-4 seconds). Slow pages hurt both user experience and rankings. When flagged, I compress images, minify CS/JavaScript, or switch to faster hosting.

SE Ranking Audit Dashboard
Image Source: SERanking.com

5. Other Technical Checks

In addition to these major checks, it detects canonical tags, robots.txt settings, sitemap errors, HTTPS implementation, internal linking structure, redirect chains, and Core Web Vitals.

How Website Audit Helped Me?

I typically run full audits after major site changes – like switching themes, adding new plugins, or restructuring categories. Audits often catch issues I’d miss manually.

Common Findings On My Blog:

  • Broken internal links from deleted posts: Sometime back, I wrote 2-3 posts on a similar type of topic to enhance topical authority. But, later on, I realized that it was confusing Google and my readers because the search intent of those posts was overlapping. So, I merged them into one and deleted other pages, but I forgot to check for internal links that were pointing from deleted posts. Luckily, the website audit detected it, and I fixed it the same day.
  • Slow-loading pages/images: It always hurts anyone who visits a webpage, and it keeps on loading, or the photos won’t show for 3-4 seconds. The same thing happened to me, and I came to know about it when I ran a website audit. It gave me a list of pages/images that were loading slowly. I fixed them immediately instead of wondering why those pages stopped ranking.
  • Missing alt text on images: It takes me a lot of time to design attractive featured images for my blog posts. I wanted to know why these were not ranking on Google. If I had not run a website audit, I wouldn’t have found out the reason manually, as it is pretty time-consuming to analyze each image. But the audit immediately flagged the images with no alt text, and I fixed them without a second delay.

Limitations of Website Audit

An honest assessment is not complete until you discuss its improvement areas or limitations.

Learning Curve for Beginners

The audit dashboard shows 115+ checks grouped into 16 categories. First-time users might feel overwhelmed figuring out which issues to prioritize. I recommend starting with critical errors only, then gradually tackling warnings.

No Staging Site Audit

Unlike Semrush, SE Ranking can’t audit staging/development sites behind authentication. You can only audit live, publicly accessible websites. This means testing fixes requires auditing your live site.

JavaScript Rendering Costs Extra

If your site uses heavy JavaScript, you need JavaScript rendering enabled to audit dynamic content properly. This feature is not available in the Essential plan, and you have to pay more to use it in the Pro/Business plans.

Quick Tips for Effective Audits:

  • The monthly schedule is ideal: Weekly audits generate too many reports; quarterly audits miss timely issues to fix. My recommendation is to set the website audit to monthly.
  • Fix critical errors first: You need not try fixing everything at once. Your priority should be on broken links, indexing problems, and crawl errors first.
  • Compare results over time: SE Ranking’s comparison feature shows whether your fixes are working or not. You should track your health score month-to-month.
  • The tool makes technical SEO approachable. You don’t need to be a developer to understand broken links, duplicate content, or slow pages. It identifies technical issues I’d never catch manually. Yes, some recommendations are generic – but for $65/month, it’s an excellent value.
    Nitin Dabas

My rating: ⭐⭐⭐⭐ (4/5) — Solid audit tool for beginners with room for more detailed fix recommendations.

Backlink Checker

Backlinks are links from other websites pointing to yours. Think of them as votes of confidence—more quality backlinks generally mean higher rankings. SE Ranking’s Backlink Checker helps you monitor who’s linking to you, assess link quality, and spot potentially harmful spam links.

Honestly, SE Ranking’s backlink database isn’t as comprehensive as Ahrefs or Majestic. But after using it for 4+ years, I’ve found it’s good enough for monitoring my blog’s link profile without paying premium prices for features I rarely use.

What Do I Actually Track?

New Backlinks Acquired Each Month

I check this at the start of every month to see which sites are linked to my blog naturally (or from outreach campaigns). SE Ranking shows new backlinks with dates, so I can correlate link acquisition with traffic spikes or ranking improvements.

Referring Domains Count

This is the metric I watch most—how many unique websites link to mine. SE Ranking tracks total referring domains and shows the monthly growth trends. More importantly, it separates dofollow vs nofollow links, which matters for SEO value.

Toxic Backlinks

SE Ranking assigns spam scores to backlinks and flags potentially harmful ones. I review these quarterly and disavow obvious spam (adult sites, foreign gambling sites, scraper blogs). However, I don’t obsess over every flagged link—Google is smart enough to ignore most spam automatically.

Anchor Text Distribution

The tool shows which anchor texts people use when linking to you. Healthy anchor text should be varied: branded terms (“DabasBlog”), naked URLs (“dabasblog.com”), and topical keywords (“blogging tips”). If 80% of your anchors are exact-match keywords, that’s a red flag for unnatural link building.

Domain Trust & Page Trust Metrics

SE Ranking provides its own authority scores (0-100 scale) similar to Moz’s Domain Authority. While not official Google metrics, they’re useful for quickly assessing if a backlink is worth pursuing or disavowing.

The Database Reality: I occasionally cross-check SE Ranking’s backlink data with Ahrefs to identify any discrepancies. The gap exists, but it’s not as dramatic as you might think.

  • I use SE Ranking for ongoing monitoring (new links, toxic links, anchor text trends). If I’m doing deep competitor backlink analysis or building a comprehensive link-building strategy, I’d use Ahrefs for that specific project. But for day-to-day tracking? SE Ranking covers what I need.

Real-World Monitoring

I treat backlink monitoring differently from rank tracking. I don’t check backlinks daily—that’s a waste of time. Instead, I review the Backlink Checker monthly, usually on the first Monday when planning content for the month.

What do I look for:

  • Growth: Are referring domains increasing or stagnant?
  • New quality links: Did any authority sites link to me naturally?
  • Lost links: Did any important backlinks disappear? (This happens when sites go offline or remove content)
  • Spam patterns: Are there sudden spikes in low-quality links? (Could signal negative SEO)

When it helped most: I noticed a sudden influx of 40+ backlinks from random blogs with foreign language anchors. SE Ranking’s spam score flagged them immediately, and I disavowed them through Google Search Console before they could potentially harm my rankings.

Where SE Ranking Falls Short?

Smaller Index Than Ahrefs

Let’s not sugarcoat it: SE Ranking’s backlink database is noticeably smaller than Ahrefs. If you’re in a hyper-competitive niche where every backlink matters, or you’re doing professional link-building for clients, Ahrefs provides more comprehensive data.

Slower Backlink Detection

New backlinks sometimes take 2-4 weeks to appear in SE Ranking’s index. Ahrefs typically finds them within days. For most bloggers, this delay doesn’t matter—backlinks accumulate slowly anyway. But if you’re running active outreach campaigns and want immediate confirmation, it’s frustrating.

Limited Historical Data

SE Ranking stores 12 months of backlink history. Ahrefs goes back several years. If you need to analyze long-term link-building trends or recovery from a Google penalty years ago, SE Ranking won’t help.

Quick Tips for Backlink Monitoring

  • Monthly checks are sufficient: Unlike rank tracking (daily), backlinks grow slowly. Monthly reviews prevent wasted time.
  • Focus on referring domains, not total backlinks: 10 unique domains linking to you matters more than 100 links from the same domain.
  • Don’t panic over spam scores: SE Ranking flags potential spam, but Google ignores most of it automatically. Only disavow obvious spam (adult sites, gambling, foreign language spam).
  • Use Backlink Gap for outreach: Compare your profile with competitors, find sites linking to them but not you, then pitch those sites.
  • Cross-check important metrics with GSC: Google Search Console shows which sites Google actually discovered linking to you. Use it alongside SE Ranking for complete visibility.
  • My advice after using it for 4+ years: If backlink analysis is your primary SEO task (you’re an agency building links for clients), invest in Ahrefs. If you’re a blogger or freelancer who needs good-enough backlink monitoring at an affordable price, SE Ranking delivers solid value.

My rating: ⭐⭐⭐½ (3.5/5) — Good enough for most users, but not industry-leading.

SE Ranking Review: Why should you buy it?

For a blogger or marketer, it is very necessary to know every aspect of the SEO software before buying a paid plan. Although this extensive SE Ranking review focuses primarily on its pros, you will also learn about the tool’s cons.

Let’s just start with this detailed review of SE Ranking to learn more about it.

SE Ranking: Is It Better Than Other SEO Tools

What is SE Ranking?

SE Ranking is a comprehensive, all-in-one SEO platform offering keyword research, competitive analysis, backlink tracking, and site audit tool features.

SE Ranking also includes white-label SEO reports, making it ideal for agencies.

Suppose you’re searching for a tool like Semrush or Ahrefs, but at a more affordable rate. In that case, SE Ranking provides incredible value with features like local SEO support and smart SEO reporting.

Why should you use SE Ranking?

This is the foremost question that hits your mind when you look for SEO software. As per my experience, it is a tool that can improve search engine optimization. But, just my verdict isn’t enough to find it useful for you. You should read this SE Ranking review further.

se ranking review

Let me ask you a few questions that will help you decide why you should use it despite so much SEO software in the market.

What do you think a good SEO tool is?

Your Answer– A good SEO tool should be able to make a powerful SEO strategy for you to rank higher on Google. Moreover, it should be within your budget; how well an SEO software performs is of no use.

My view– The Search Engine Optimization tool must provide me with long-tail keywords that resonate with my audience. It should provide in-depth insights into my competitor’s backlinks, ranked keywords, etc.

This software is quite similar to other SEO tools for building an unbeatable SEO strategy for you. So, you need not worry about it. Another benefit of the tool is that other SEO tools offer you around $99/month, but it offers you at a much lower price.

The low price doesn’t mean that it compromises its quality.

Other tools offer you a 7-day free trial, but it offers a 14-day free trial.

Just click here for the SE Ranking free trial.

How to rank higher on Google?

This is the very first question of a newbie: how to improve search engine ranking? This tool is the solution for this query. As discussed above, it offers you a wide range of ideas needed to implement along with your search engine optimization strategy.

Keyword research is the foremost step to improving website ranking. This tool helps you find long-tail keywords that are easy to rank.

How can you use the SE Ranking tool to beat your competitor?

However, keyword research can’t get your desired results unless you spy on what your competitors are doing.

The competitive research tool helps you to spy on your competitors’ URLs and provides you with the keywords on which they are ranking. You can track their backlinks using the backlinks checker tool.

I think you have enough reasons to try this ultimate SEO tool.

SE Ranking Discount Code

If you missed the SE Ranking Black Friday deal, you can still avail yourself of the benefit through this article.

Yes, apart from the basic SE Ranking discount offer i.e. flat 20% OFF on an annual subscription, you can get an extra 10% OFF at the checkout.

You need to use the following SE Ranking coupon code to get an extra perk.

Coupon Code- DABASBLOG10

How can SE Ranking help you?

Though some of the features I’ve already mentioned, take a look at the benefits that this SEO tool provides-

  • Keyword Research
  • Competitor Analysis
  • Backlink Checker
  • Website Audit
  • Keyword Rank Tracking
  • Social Media Management
  • SERP Analyzer
  • Content Marketing Module
  • Backlinks Gap Analysis
  • On-Page SEO Checker
  • Index Status Checker
  • White Label
  • Marketing Plan
  • Google Analytics Integration
  • Google Search Console Integration

These are the core features that it provides you with at a reasonable price. SE Ranking pricing plans are described later in this article.

Keyword Research

SE Ranking’s keyword research tool helps you uncover long-tail keywords with detailed search volume, keyword difficulty, and CPC insights.

SE Ranking provides quick filters and keyword grouping to make ranking easier in competitive niches. Use SE Ranking to track top keywords, spot opportunities, and outrank competitors in 2025.

You can’t aim to outrank your competitors if you don’t know how many people are searching for your targeted word on search engines like Google.

Add this to your SEO strategy today.

👉 To start with the keyword research, first sign up for SE Ranking.

  • Now, click on the keyword research tab in the header section of the dashboard. Now, type your main watchword in the box, select the targeted region, and hit the Analyze button.
  • Just after you hit the Analyze button, you will see the overview of your seed keyword. This means, what is its keyword difficulty, monthly search volume, and what is its CPC in different countries?
SE Ranking keyword research
Keyword Research

  • When you scroll down the page, you’ll see a column of keyword ideas containing similar, related, and low-search volume keywords. This tool groups these ideas in a way that is easy to monitor. These metrics help you discover long-tail keywords with low competition.
SE Ranking keyword suggestion tool
SE Ranking Keyword Ideas

  • Just click on keyword ideas>view the detailed report. This will open the keyword suggestion tool, and you’ll get brainstorming ideas for your content.
SE Ranking Keyword Suggestion Tool
SE Ranking

  • Just below the keyword ideas tab, you’ll see a tab showing organic results for that particular keyword. In this way, you can see the top 100 URLs that are ranking for that keyword.
SE Ranking Organic Keywordd
Overview

So, that’s the keyword research tool that provides you with a big list of keyword ideas related to your main keyphrase.

How to perform keyword research using this SEO Tool?

Here is a video tutorial available for you that describes all the steps and strategies for proper keyword research.

Keyword Research

As I said earlier in this SE Ranking review, you’ll explore all its features in detail. Now, move on to the Competitive Research toolbar.

Competitive Research

To compete with your competitors on SERPs, you must understand their strategy, and that’s where competitor research comes in. Use this tool to gain insights into their tactics and stay ahead in the game.

Remember, thorough competitor research is crucial for success in the online marketplace, and I found SE Ranking’s Competitive research quite strong and fruitful.

You can analyze which keywords your competitor is targeting and how much traffic he is getting.

SE Ranking improved its competitive research and added a few new metrics, like Domain trust, page trust, linking domains, and backlinks of your competitor’s domain.

You can discover which country he is targeting for his site and how many visitors he is getting from that particular country.

👉 For competitive analysis, just click on the Competitive Research toolbar in the header section.

  • Now, if you want to spy on your competitor’s site, then select the domain from the dropdown menu and enter the domain name. Otherwise, you can select the URL from the dropdown menu and just spy on your competitor’s URL. The multiple sources provided in the tool help you in achieving a robust report of your competitors.
  • You’ll see different countries and the number of keywords that are ranking in that particular country. Along with key phrases, some metrics show how much traffic he is getting and an estimated traffic cost.
SE Ranking Competitive Research
SE Ranking Competitive Research

  • When you scroll down, you see a column of Organic keywords. Just click on View the detailed report and get insights into phrases that your competitors are using.
  • Historical data is a more interesting part of your competitive research and is clearly visible there. You can see historical data for up to the past 4 years, which is quite impressive. It helps you to analyze how your competitor has grown in the past couple of months/years.
  • Just below it, you will see everything that you want to spy on your competitor’s domain. Yes, here are the keyword lists, keyword difficulty, CPC, search volume, keywords position, and estimated traffic.
  • Let’s see how to find competitors’ keywords in the SE Ranking tool.
SE Ranking Competitive Analysis
Competitive Analysis

  • The most interesting part of this competitive analysis is that you can apply filters to these results and get the targeted result.

All these features and metrics are available to you at a very high price when you opt for other premium SEO tools. But it offers you all premium features at quite a reasonable price.

You can try SE Ranking and get a flat 10% off on any plan.

Backlink Checker

Backlinks are just like the backbone of a website. Definitely, Do-follow backlinks pass link juice that boosts the website’s ranking. Alongside this, no-follow backlinks are also important when checking search engine ranking.

Though which type of backlinks are important is a different topic, yes, the backlinks from authority sites help in SEO.

Fortunately, the Backlink Checker provides you with enough metrics to spy on your competitors’ backlinks and build up a strategy accordingly.

👉 To check the backlinks of any site, first, click on the Backlinks Checker tab.

  • Here you can perform backlink analysis for any domain or URL. This does the job of monitoring backlinks similar to SEMrush, Ahrefs, etc.
  • The Plus plan allows you to check backlink reports of 100 domains/URLs per day.
  • When you enter the domain to check backlinks, it shows metrics like Domain trust, page trust, anchor text, number of backlinks, referring domains, do-follow and no-follow backlinks ratio, etc.
SE Ranking Backlinks Checker
Backlinks Checker

  • In addition to this, you can find out how many backlinks are from TLDs like “.com”, “.edu sites”, and “.gov. sites”, etc.
  • SE Ranking offers backlink history for up to 12 months and a backlinks gap analysis feature like premium SEO platforms, but at a fraction of the cost.

So, this is a backlink checker tool that has every crucial feature to spy on any domain. The information that it shares helps you in building a powerful strategy to outrank your competitors.

Just enter any of your competitors’ domains and discover the opportunity to create high-quality backlinks for your site.

👉 I personally recommend the SE Ranking Backlinks Checker tool, as it helped me build some high-quality links.

Keyword Rank Tracker

Search engine optimization is incomplete without analyzing the SERP position. Keyword performance and rank tracking are essential for maintaining a good ranking for your blog, regardless of how well you conduct topic research.

SE Ranking lets you monitor keyword rank across search engines like Google, Bing, and YouTube. You can track competitors, set location-specific tracking, and view keyword ranking history over six months.

Start using SE Ranking’s rank tracking to improve your search engine visibility and rankings today.

SE Ranking Keywords Position
Keywords Position Checker

Position tracking is a vital part of SEO that amateur bloggers often ignore.

👉 You need to create a project to start a keyword rank tracker.

  • First, click on the projects tab and create a project to start tracking your keyword position.
  • Just fill in details like website URL, word to track, search engine name, and the targeted location.
  • After that, add up to 5 competitors’ names, and the rank tracker provides you with the data of these competitors, too, along with yours.
  • You can access the data showing keywords’ rank up to the past 6 months.

Just track your keywords’ position with SE Ranking’s dedicated keyword rank tracker. Improve search engine ranking by building high-quality backlinks and adding quality content.

Website Audit

To perform better on search engines, it is necessary to regularly check your site for issues.

Many times, we can’t find out what is obstructing search engine optimization. It can be broken links, page load speed, missing alt tags, h1-h2 tags, etc. A website SEO audit tool helps us to check for these issues.

The website audit tool from SE Ranking provides reports on technical SEO issues, content optimization gaps, broken links, and meta-analysis.

SE Ranking offers optimization suggestions like image compression, CSS minification, and more to enhance ranking performance. Use SE Ranking’s audit tool to get ahead in 2025.

se ranking website audit
Website Audit Report

Important features of the Website Audit tool-

  • Health Check

In this section, you will find reports about URL redirection, XML sitemap, robots.txt files, etc.

  • Page Analysis

Here, you can discover issues related to your site’s pages, like pages with long URLs, pages that are blocked by robots.txt, no-index pages, canonical URLs, etc.

  • Meta-Analysis

This analysis shows you pages with duplicate titles, missing descriptions, too long or short descriptions, etc.

  • Content Analysis

Here you can find the pages that have duplicate content, content having low word count, pages with empty h1-h2 tags, etc.

  • Links Analysis

Here you can discover links that are broken, missing an anchor, no-follow or do-follow, external and internal, etc.

  • Image Analysis

Image analysis provides you with reports about missing alt tags in images, images with 4xx errors, etc.

  • Optimization

In this section, you get a report basically about how well your site performs. You can discover where your site needs improvement, like properly sizing images, minifying CSS, eliminating render-blocking resources, etc.

SE Ranking shines as a comprehensive Website Audit tool, equipping you with the insights needed to enhance your site’s performance and refine your SEO strategy.

SE Ranking Exclusive Features

se ranking review

SE Ranking Content Marketing Module

The SE Ranking Content Marketing Tool is a valuable resource for anyone looking to enhance their content strategy.

With this tool module, you can easily generate content ideas that are optimized for search engine optimization (SEO).

By analyzing popular keywords and trends, the tool provides insights into what topics are currently in demand and can help you identify gaps in the market that you can capitalize on. Additionally, the tool offers recommendations for optimizing your content to improve its visibility in search engine rankings.

From keyword suggestions to on-page optimization tips, the SE Ranking Content Marketing Tool has everything you need to create high-quality, SEO-optimized content that will attract and engage your target audience.

SE Ranking SERP Analyzer

The SE Ranking SERP Analyzer is a powerful tool that can assist you in developing a strong strategy to surpass your competitors on Google’s search engine results pages (SERPs).

By analyzing the SERP data, this module provides valuable insights into your competitors’ rankings and performance on search engines. With this information, you can identify areas of improvement and devise effective tactics to outrank them.

Whether it’s optimizing your website’s content, improving your backlink profile, or enhancing your website’s user experience, the SE Ranking SERP Analyzer offers valuable guidance to help you achieve higher visibility and success in search engine rankings. With this tool by your side, you can stay ahead of the competition and drive more organic traffic to your website.

The features discussed above are not the only features that this tool offers.

With this tool, you get some exclusive features that are not available with other SEO tools at such an affordable price.

SE Ranking Tools
SE Ranking Tools

Yes! There are some more features in the queue, like Social Media Management, SERP Analyzer, White Label, On-Page SEO Checker, Page Changes Monitor, Index Status Checker, Marketing Plan, etc.

You can easily integrate your social media accounts, like Facebook and Twitter, with it and automate the publishing on these channels.

If you own an agency, you can use this White Label SEO platform to give your clients reports that have your own logo. Yes, you can upload your company logo in the white label section and generate a report with your logo.

On-Page SEO Checker detects your web page and provides you with a solution to fix the errors that can affect your blog optimization. The parameters that it checks include URL structure, titles and meta tags, image optimization, content optimization, keyword density, links, social signals, etc.

So, what do you think now? Does any feature remain?

It provides you with all the necessary features at a comparatively low price compared to other SEO giants.

I enjoyed it a lot while writing this SE Ranking review, as I personally use this tool and highly recommend it to you guys.

SE Ranking Review – Pros and Cons

So, we discussed everything in this in-depth review of SE Ranking.

What do you think about the tool? Is there anything that we haven’t discussed yet?

Yes, absolutely! An honest and unbiased SE Ranking review can’t be completed without exploring its positive and negative sides.

Let’s move toward the pros and cons of this all-in-one SEO platform.

Pros

  • Affordable pricing compared to SEMrush/Ahrefs
  • Easy keyword grouping for topic clusters
  • Accurate Keywords Position
  • Content Writing Module
  • White-label reports
  • 14-day free trial
  • Excellent Customer Support

Cons

  • Smaller database than Ahrefs/SEMrush
  • Reporting features are basic for large agencies

So, these were the pros and cons of the SE Ranking tool that I noticed. Apart from the above-mentioned cons, I didn’t see anything that could hinder you from trying this tool.

If you are looking for perfect and affordable SEO software, then I would strongly recommend the SE Ranking tool. I personally use this tool, and I enjoyed it a lot while writing this SE Ranking review.

SE Ranking Pricing

SE Ranking’s pricing model is something that I found unique and impressive. While other SEO tools charge you for the same metrics for a subscription period, here you can pay for what you want.

SE Ranking Pricing Update
Pricing

SE Ranking Software: Is it the best SEO tool?

SE Ranking offers a variety of pricing plans to suit the needs of businesses of all sizes.

Each plan includes features such as keyword tracking, website audit, backlink analysis, and competitor research, among others.

Save 20% on annual plans and use the coupon code DABASBLOG10 for an extra 10% discount.

SE Ranking Alternatives

SE Ranking is an all-in-one SEO toolset with great features, but due to tough competition in the market, it is difficult to make up your mind. So, here is something that you should take a look at.

SE Ranking vs Semrush: Which one is a better SEO software?

SE Ranking vs others

Tool

Price

Star Rating

Best For

SE Ranking

$65/mo

4.6/5

Bloggers, SMBs

Semrush

$140/mo

4.7/5

Agencies

Ahrefs

$129/mo

4.6/5

Link Builders

Moz

$79/mo

4.1/5

Consultants

There are many tools that can be considered alternatives to SE Ranking, such as Ahrefs, KWfinder, Keyword Revealer, SEO Powersuite, and Raven Tools, among others. But in my opinion, only Semrush is a tool that can be a perfect SE Ranking alternative.

SE Ranking vs Ahrefs: Which tool is best for SMBs?

SE Ranking Review: Verdict

In the world of digital marketing, SEO tools become your invaluable allies on the journey to online excellence.

SE Ranking provides incredible features like a keyword research tool, backlink analysis, and local SEO support at competitive pricing plans.

If you’re looking for an affordable alternative to SE Ranking competitors like Semrush or Ahrefs, this all-in-one SEO platform is your solution.

Start your 14-day free trial and enhance your search engine rankings today!

Don’t miss out on the chance to harness the full potential of SE Ranking. Make the smart move for your business today!

Click the link below to get started on your journey to SEO excellence. It is a value-for-money tool.

Above all, it offers a 14-day free trial; you can take advantage of SE Ranking’s free trial.

Your SEO success story begins here. Get a competitive edge, supercharge your online presence, and watch your business flourish.

Start your SE Ranking journey now and witness the transformation.

Don’t delay – make the choice that will propel your website to the top of the search results. Your audience is waiting; your success story is just a click away!

If you find this detailed SE Ranking assessment useful to you and are planning to try it, then leverage the exclusive deal that DabasBlog negotiated for its readers. SE Ranking offers a 20% discount on annual plans, but you can get an extra 10% OFF using the promo code – DABASBLOG10.

FAQs: SE Ranking Tool

Yes, SE Ranking provides a 14-day free trial, which includes access to all major features, and you don’t need a credit card to sign up.

SE Ranking offers a 14-day money-back guarantee. If you’re not satisfied, simply contact support via chat or email within 14 days of purchase to request a refund.

SE Ranking Lifetime deals are not typically available, but the company occasionally offers special discounts during Black Friday and seasonal sales. You can always check for active discounts or limited-time offers on their official website.

Absolutely! The platform is user-friendly, provides step-by-step onboarding, and comes with comprehensive tutorials, making it ideal for beginners as well as experienced users.

Yes, you can upgrade or downgrade your subscription plan anytime. The price difference will be automatically adjusted on your account.

SE Ranking provides prompt live chat support, with most queries answered within minutes. Email support is also available and typically responds quickly during business hours.

Yes, SE Ranking is trusted by agencies, SMBs, and marketing professionals. It includes features like white-label reporting and advanced competitor analysis, ideal for business-grade workflows.

SE Ranking frequently updates its platform, adding new modules and improving existing features in response to user feedback and changing SEO trends.

Have you tested the SE Ranking tool? What is your overall experience with the tool? Please share it in the comments section.

👉 And please, don’t forget to share it.

Nitin Dabas

About Author

Nitin Dabas is your SEO guide. Expert in keywords, on-page SEO, and link-building, he has boosted rankings for countless clients. Read his blog and join his success stories.

8 Comments

  1. Hi Nitin,
    I was wandering for the best SEO tool that does a perfect job and comes in my budget too. This SE Ranking review has cleared all my doubts to choose the tool that is a good alternative to SEMrush.
    Thank you.

  2. Hi Nitin,
    Thanks so much for explaining this wonderful SEO tool. It sure is a good alternative to SEMrush.

    -Donna

  3. Sounds like a powerful tool Nitin. Sensational review, too. Tools do help make our lives easier if we pick good ones with super functionality. SE Ranking sounds like it has the SEO juice.

    Ryan

    1. Hi Ryan,
      Of course, the SE Ranking tool has great functionalities. I use it for competitive analysis and keyword research.
      It’s great that you liked the tool and review. Happy weekend 😊

  4. You explained very well Nitin.
    I come to know some new points via this article. Thank you for that.

    Your way of reviewing this product is next level. Keep it this.

    Thank you for this post.

    Keep bring such awesome content on this blog.

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